Setting the stage for success

For 20 years, PIIC has been Prudential International’s premier global sales recognition event. As Creative Director, I led a talented team to craft a vibrant, Hawaii-inspired theme that immersed attendees in a celebratory atmosphere. We produced over 50 deliverables, including signage, swag, presentation materials, and interactive experiences. The event was praised as the most successful in PIIC’s history, setting a new standard for future conferences and inspiring Prudential’s top performers worldwide.

Conference Theme

With the theme, New Horizons, we’re embracing a bright future, fresh perspectives, and new opportunities. This theme builds on PIIC’s past successes and invites us to reflect on the journey ahead.

Style Guide

We’ve crafted a visual identity that reflects Hawaii’s natural splendor, with landscapes brought to life through artful renderings, a rich tropical color palette, and details like tribal brush strokes and native flowers.

Recognition Announcements

Recognition announcements honor our top performers, celebrating their achievements with personalized communications. These materials, including emails, greeting cards, and social media images, highlight their success and invite them to proudly share their recognition.

Qualifiers were also honored with a special feature, having their photos displayed on a billboard in Times Square in New York City.

Attendee Swag

This event is a significant milestone for honorees, with their families joining them to celebrate. Recognizing its importance, we designed a range of beautiful swag items that attendees can collect and cherish as lasting mementos of their achievement and the celebration.

In addition to pre-conference communications and keepsakes, my team designed extensive environmental and wayfinding signage throughout the venue. We also produced dynamic animated graphics for an intricate screen display, enhancing the overall event experience.

The event blends inspirational keynotes, educational sessions, and a prestigious awards ceremony with three days of family-friendly entertainment. Attendees enjoy a celebration infused with the vibrant spirit of native Hawaiian culture, making it an unforgettable experience for all.

Creative Credits:
Azy Brown - Creative Director
Crystal Herrera - Design Director
Kristie Derendinger - Art Director
Judie Luszcz - Motion Graphics
Keith Sonstegard - Motion Graphics
Ryan Story - Event Producer
Rebecca Olson - Event Producer