From Urgency to Opportunity:
Prudential’s Newsroom Reimagined
The platform vendor serving Prudential’s Newsroom abruptly announced they were closing shop—which sparked a scramble in the Communications department. With just a few weeks notice, we needed to identify a new platform, design the UX interface, and launch a new digital home that would serve as a storytelling hub for journalists, investors, and the community at large.
As the creative director and principal designer on this project, I took on a few different responsibilities. First, the newsroom would be launching at a pivotal point during Prudential’s brand evolution; this was a golden opportunity to unveil our brand's new identity to external audiences. As the UX designer, I had to create a seamless user experience for visitors who were familiar with the old platform while highlighting elements from our brand’s new vision. I also partnered closely with the internal publishing team at Prudential to help restructure our content, ensuring the new site was intuitive for visitors to navigate and find exactly what they were looking for.
This project was a true collaboration with strategists and stakeholders, where my contributions helped shape a platform built to engage and inform. Building a more accessible and engaging newsroom wasn’t just about keeping the lights on—it was also about shining a brighter spotlight on Prudential’s stories and accomplishments.