I wrapped up this rebranding project for CareerPlug, a SaaS platform that helps small businesses streamline their hiring process. As a creative, I focus on solving problems through storytelling. For this project, we knew that small business owners are often juggling many responsibilities, with staffing taking a back seat. My approach to the rebrand was to simplify the visual identity, remove unnecessary elements, and keep the copy short and to the point—so the message is clear: CareerPlug makes hiring easy. The new look reflects the product itself: approachable, easy to use, and built to save business owners time.
